AK World
E-Commerce Growth & Paid Acquisition
Overview
AK World is a growing e-commerce brand that came to BuildStory with a common but costly problem: high ad spend and low conversion rates. Traffic was arriving from social channels but dropping off at the cart page, burning budget without generating reliable revenue. We restructured their entire paid acquisition funnel from the ground up.
The Challenge
Low conversion rates despite high ad spend across social channels. Traffic was arriving but dropping off at the cart page, creating a significant gap between acquisition spend and actual revenue. The existing campaigns were untargeted and the checkout experience introduced unnecessary friction.
Impact
The Approach
We restructured their entire paid acquisition funnel, pausing ineffective campaigns and focusing on high-intent retargeting and a frictionless checkout experience. A full funnel audit identified waste and opportunity, while conversion rate optimisation on product and checkout pages closed the gap between interest and purchase.
Visual Direction
Clean, conversion-focused product and checkout page redesigns with reduced friction points. Ad creative aligned with product landing pages for consistent messaging and improved quality scores.
What We Did
- ✛Full funnel audit and restructuring of Meta and Google Ads
- ✛Implemented dynamic retargeting campaigns for high-intent audiences
- ✛Conversion rate optimisation on product and checkout pages
- ✛A/B testing of ad creatives and copy variations
- ✛Checkout flow simplification to reduce drop-off
Funnel Restructure
We paused all underperforming campaigns and rebuilt the acquisition funnel from scratch. The new structure separated cold traffic, warm audiences, and high-intent retargeting into distinct campaign tiers — each with tailored creative, messaging, and bidding strategies.
Checkout Optimisation
A detailed checkout audit revealed multiple friction points causing drop-off. We simplified the flow, reduced required fields, improved trust signals, and integrated social proof at the point of purchase — directly addressing the drop-off that was costing the brand significant revenue.
UX Strategy
How We Thought About It
Focus on high-intent retargeting audiences and dynamic product ads to re-engage visitors who had shown purchase intent. A/B testing ad creatives and landing page copy to iteratively improve conversion rates.
The Result
What We Achieved
Optimised ad funnels and a redesigned checkout flow achieved a 4.5x ROAS within 90 days, with checkout drop-off reduced by 60% and cost per acquisition down 45%.
Visit akworld.com“We were burning cash before BuildStory stepped in. They turned our advertising from an expense into a reliable revenue engine.”
BuildStory TM
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