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A step-by-step framework to ensure you never build a product nobody wants again.
Step One
Every year, smart people pour months into building products nobody asked for. Not because they weren't talented — but because they skipped the most important step. They built something without first checking if anyone actually wanted it. That's what validation is: making sure real people want what you're building before you spend time and money building it.
Falling in love with your own idea is the most dangerous thing that can happen. The best founders don't ask 'Is my idea great?' — they ask 'Does anyone actually need this?'